The trust shift
The same website failure creates two different client stories
If the client discovers the issue, the agency is explaining why it was not watching. If the agency finds it first, the conversation becomes evidence of active protection.
- Without monitoringClient finds the failure
- Agency investigatesAfter the spend is questioned
- With Bifro CheckAgency receives evidence
- Agency calls firstPause and repair decisively
Same failure. Different relationship.
Client portfolio
Keep campaign links organized by the client they protect
Bifro Check lets an agency label monitored links, associate them with clients, filter their status, and review incidents and retained evidence according to the active plan.
- Client and campaign labels
- Healthy, tracking, broken, and unavailable states
- Manual checks and scheduled monitoring
- Incident and recovery history
Why Bifro built it
A broken client link burned CAD 5,000 in one day
Bifro's agency learned the problem when a client found the broken destination first. The website failure was not created by the media team, but the responsibility still landed on the agency. Link monitoring became part of every client launch after that.