The category
A launch check proves the link worked once
Websites, redirects, and campaign tracking can change after an ad is approved. Ongoing monitoring turns that one-time QA result into an early-warning process.
Bifro Check requests the submitted campaign URL every 15 minutes and records whether the final destination remains reachable and whether its submitted UTM parameters remain present.
- Campaign URLThe exact paid link
- Redirect pathEvery hop followed
- Final pageDestination reached
- TrackingSubmitted UTMs compared
One check. Two health signals.
What gets watched
Destination health and tracking health are different signals
A page can return a successful response while a redirect silently removes campaign attribution. That is why a useful campaign check evaluates both the destination and the tracking context.
- Broken or unreachable destinations
- Redirect chains and final destination
- Submitted UTM parameter retention
- Confirmed incidents and recoveries by email
Agency response
The advantage is knowing early enough to act
The alert does not pause an ad automatically. It gives the responsible agency team evidence to verify the failure, pause spend when appropriate, and contact the client before the client discovers it.
- Without monitoringClient finds the failure
- Agency investigatesAfter the spend is questioned
- With Bifro CheckAgency receives evidence
- Agency calls firstPause and repair decisively
Same failure. Different relationship.