Use the paid path
Check the URL the click actually uses
A homepage uptime check does not prove a campaign-specific final URL, tracking template, redirect, or landing-page slug still works. Monitor the exact URL configured for paid traffic.
- Live search adClick leaves Google
- Final URLExact paid destination
- RedirectRules can change later
- Landing pageReachability + UTMs checked
No ad-account connection required.
After launch
Website changes can invalidate a previously working final URL
Common causes include a renamed page, a deployment, a redirect edit, a temporary server failure, or a tracking query that no longer survives the full path.
No ad-account connection
Paste, label, monitor, and respond
Add the campaign URL with the client name, review its status in the dashboard, and act on confirmed email alerts. Bifro Check does not use the Google Ads API and is not affiliated with or endorsed by Google.
- Without monitoringClient finds the failure
- Agency investigatesAfter the spend is questioned
- With Bifro CheckAgency receives evidence
- Agency calls firstPause and repair decisively
Same failure. Different relationship.