Failure states
Not every broken campaign link looks the same
A missing page may return 404 or 410. Infrastructure can return a 5xx response, time out, loop through redirects, or fail before a final page is reached.
- 404 and 410 destinations
- 5xx server failures
- Timeouts and unreachable hosts
- Redirect loops and unusable destinations
The Friday deploy
Approval does not protect the destination after launch
An ad can be approved on Friday morning and point to a dead destination after a website release that afternoon. Paid traffic keeps moving even though the URL changed underneath the campaign.
- Page changesThe campaign keeps running
- Failure confirmedIncident opens
- Agency knowsEmail carries the evidence
- Page recoversRecovery closes the window
Know before the client asks.
Confirmed response
A useful warning identifies the incident and its recovery
Bifro Check records the response evidence, confirms the failure before opening an incident, sends an email, and closes the incident when the destination recovers. The agency still controls the campaign decision.